Ecke Ranch, long synonymous with poinsettias, will soon be part of the Dutch based Agribio Group, according to a statement released by the Encinitas-based grower.
Terms of the transaction were not disclosed. The deal is expected to close in mid-September.
“We need a strong partner to support our continuing innovation and provide our customers more options,” said owner Paul Ecke III in the statement. “Agribio Group is the ideal fit to partner with as we look to the future.”
Sales and marketing programs will remain as published during the 2012-2013 sales season, the Encinitas business said, adding that “Ecke Ranch will continue with a ‘business as usual’ approach to support brokers and customers following the closing” of the sale.
Ecke Ranch employs or contracts with more than 1,000 staff members in the United States, Mexico, Guatemala, Denmark and Spain.