Some of the changes planned for Rubio’s include having the fish in its tacos hand-breaded in a beer-batter recipe, and there will be more emphasis on the seafood items that have differentiated the chain from its rivals.

Some of the changes planned for Rubio’s include having the fish in its tacos hand-breaded in a beer-batter recipe, and there will be more emphasis on the seafood items that have differentiated the chain from its rivals. Photo by Photo courtesy of Rubio’s Restaurants Inc.

RUBIO’S RESTAURANTS INC.

CEO: Marc Simon.

Sales: $191.8 million in 2010, on par with 2009.

No. of local employees: 1,308.

Investor: Mill Road Capital LP.

Headquarters: Carlsbad.

Year founded: 1983.

Company description: Operates, licenses or franchises more than 200 restaurants in five states.

For the new chief executive officer of Carlsbad-based Rubio’s Restaurants Inc...

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