San Diego Business Journal

Tourism Market Sees 2011 Boost in Visitors, Spending

Wednesday, December 28, 2011

The San Diego tourism market will end 2011 up 3.2 percent in visitor counts and 5.4 percent in visitor spending versus 2010, according to projections released Dec. 23 by the San Diego Convention & Visitors Bureau.

The trends mark the second consecutive year of increases, following two years of flat to negative patterns seen in 2008 and 2009.

ConVis noted that an estimated 30.8 million visitors spent more than $7.4 billion locally during 2011, the best numbers seen since 2008, when 31.1 million visitors spent more than $7.9 billion.

Overnight hotel visitors rose 4.5 percent from a year ago, to 8.2 million, and total overnight visitors rose 3.8 percent, to 15.7 million.

The day visitor count was up 2.6 percent, to 15.2 million in 2011.

Compared with 2010, local hotels were projected to finish the year with occupancy up 3.4 percent (to 68.7 percent); average daily room rate up 2.6 percent (to $124.35); and revenue per available room up 6.1 percent (to $85.38).

— Lou Hirsh