San Diego Business Journal

Luna Grill Operator Plans Orange County Expansion

Thursday, December 15, 2011

San Diego-based Premier Food Concepts LLC will open its first two Luna Grill restaurants in Orange County in 2012.

A Dec. 14 statement said the company has just signed a lease to open a Lake Forest location in late February. A late May opening is planned for a Luna Grill at Irvine Spectrum Center in Irvine.

The Mediterranean-style Luna Grill, founded in 2005, currently has six San Diego County locations.

Both Orange County restaurants are being designed by Taj Design, which also did the design work on the local eateries. The Lake Forest location is expected to employ approximately 20 when it opens.

The company’s most recent Luna Grill debuts included a September opening in Eastlake and a November opening at Liberty Station in Point Loma.

The privately held Premier Food Concepts posted 2010 sales of approximately $3 million, according to CEO Sean Pourteymour.

— Lou Hirsh