San Diego Business Journal

Teams to Get Their Kicks in Bowl Games; $30M Economic Impact

Wednesday, December 7, 2011

The participants are set for two college football bowl games that generated an overall economic impact to the region of $30 million in 2010, according to the San Diego Bowl Game Association.

For the Bridgepoint Education Holiday Bowl on Dec. 28, the game pits the University of California Golden Bears against the University of Texas Longhorns. Cal finished the regular season with a 7-5 record, including a 4-5 mark in the Pacific 12 Conference. Texas was 7-5 overall, 4-4 in the Big 12 Conference.

In the San Diego County Credit Union Poinsettia Bowl on Dec. 21, the game features the Texas Christian University Horned Frogs vs. the Louisiana Tech University Bulldogs. TCU was 10-2 in the regular season and 7-0 in Mountain West Conference play, while Louisiana Tech was 8-4 overall and 6-1 in the Western Athletic Conference this season.

The nonprofit Bowl Game Association, which organizes the two postseason bowl games played annually at Qualcomm Stadium, announced the contestants this week.

— Mike Allen