In an effort to give paid subscribers more value and to more effectively manage its online content, the San Diego Business Journal is launching a pay wall on its Web site, sdbj.com. The pay wall will be implemented at midnight April 20. In concert with the launch of the pay wall, the Business Journal will introduce a new front page to its Web site.
Paid subscribers to the print edition of the Business Journal can log in to the pay wall by following on-screen instructions found by clicking on the log in button on the upper right-hand corner of the new front page. Visitors to the Web site must subscribe to the print edition to read the Business Journal’s daily and weekly content online. Visitors without a subscription will be able to access the Business Journal’s events postings, pages that contain the lists published in the annual Book of Lists, and will be able to conduct archive searches and purchase individual stories using their credit card.
All visitors will see an image of the front page of the current issue prominently displayed on the new front page of the Web site.
Visitors to sdbj.com may subscribe by following instructions also found on the Web site log in button on the upper right-hand corner.
President and Publisher Randy Frisch said the pay wall is being introduced because the newspaper’s content has value.
“Our content helps San Diego businesses grow and maintain a profit,” Frisch said.
Reo Carr, editor-in-chief of the Business Journal, noted that publishers throughout the industry are erecting pay walls to enable them to better serve their paid subscribers.
“The news, information and data we publish have true economic value,” Carr said. “Our paid subscribers recognize that value. We want to serve their interests first and foremost.”
Content on the Web site is updated daily with local business news. Visitors may access advertising information, the Business Journal editorial calendar as well as contact information for the entire Business Journal staff.
Daily e-news alerts will also continue to be distributed to all current recipients without charge.
Director of Ciculation and Marketing Linda Olander notes that the changes are being introduced without altering costs for subscribers.
Providing for Our Customers
“We’re ensuring we can provide value for our customers,” Olander said.
As part of that process of offering value, the sdbj.com Web site was revised and upgraded more than a year ago. Features such as podcasts of current editions and daily e-news alerts will continue to be delivered to readers who are currently registered to receive them.
In the near future, the Business Journal will formally be launching its digital edition.
As is the case with the Web site, the digital edition will only be available to subscribers and at no additional charge. Readers will be able to download the digital edition directly from the front page of the Web site.
The digital edition is designed to operate on all computing platforms, including PCs and Macintosh computers, tablet devices such as the iPad, and on Android tablets as well as smart phones. The digital edition will be similar in appearance to the print edition, and it will include advanced tools to aid in the navigation of the online newspaper and to link visitors to the SDBJ editorial content and advertisers’ Web sites.
“Response to our digital edition from our test group of readers has been overwhelmingly favorable,” Carr said.