RESUME
Name: Yukon Palmer.
Company: Field Technologies / FieldLogix.
Title: President.
Number of employees: Five.
Year founded: 2002.
Education: Master of Business Administration degree with an emphasis in entrepreneurship, San Diego State University, 2002; Bachelor of Science of Business Administration — Management, SDSU, 1998.
Birthplace: Berkeley.
Age: 36.
Current residence: Carmel Mountain Ranch.
Family: Wife, Catherine; daughter, Ella; son, Roman.
Yukon Palmer is president of Field Technologies, the provider of FieldLogix, a green GPS fleet management product that helps companies reduce their fossil fuel consumption, and particulate emissions.
BUSINESS PHILOSOPHY
Essential business philosophy: Planning, persistence and patience.
Best way to keep a competitive edge: Continuous education and listening to your customers.
Guiding principles: Provide the same level of quality to your customers as you would expect to receive.
Yardsticks of success: Achievements, awards, accolades and referrals.
Goals yet to be achieved: Being on the cover of Entrepreneur magazine.
JUDGMENT CALLS
Best business decision: Creating FieldLogix.
Worst business decision: Anytime we were dependent on someone else who did not have the same high expectations as us.
Toughest business decision: Creating FieldLogix with meager resources.
Biggest missed opportunity: Can’t think of any. If we missed it, we probably weren’t ready for it anyway.
Mentor: Dipanshu Sharma, founder of V-Enable Inc. — company adviser.
Word that describes you: Responsible.
TRUE CONFESSIONS
What you like best about your job: Being involved in all aspects of the company: marketing, sales, operations, etc. I love the variety.
What you like least about your job: Getting involved in too many things that take my focus away from growing the business.
Pet peeves: People that don’t follow through; lack of planning; when someone speaks sloooooowly.
Most important lesson learned: Nothing in life is fair, what matters most is how you respond to challenges.
Person most interested in meeting: Steve Jobs, CEO of Apple Inc., for his marketing genius.
Three greatest passions: Spending time with family, reading books, exercising.
First choice for a new career: Film producer.
PREDILECTIONS
Favorite quote: “He who finds diamonds must grapple in mud and mire because diamonds are not found in polished stones. They are made.” — Henry Wilson.
Most influential book: “Purple Cow,” by Seth Godin.
Favorite status symbol: My kids.
Favorite restaurant: P.F. Chang’s.
Favorite place for business meetings: My conference room.
Favorite vacation spot: Hawaii.
Favorite way to spend time: With my family.