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Thursday, Mar 28, 2024
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Airline Takes Marketing Push to the Streets

Being in the right place at the right time could net some lucky passers by a chance to hitch a free plane ride.

On Feb. 11, a small army of Southwest Airlines marketing employees , in town for an annual meeting , plan to hit the streets of downtown to give away 40 roundtrip tickets, valid for travel from San Diego to any of its destinations.

The 200 employees will also be giving away drink coupon books and 5,000 discount coupons for $25 off the price of flights to and from San Diego.

Clue: They shouldn’t be hard to spot since they’ll be wearing navy blue sweatshirts as they fan out from Horton Plaza.

, Connie Lewis

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