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Executive Profile – Robert Scherer

Robert Scherer is president of TAG, an accounting consultancy that provides services and software to companies in various industries as well as affluent individuals.

RESUM & #201;

Name: Robert Scherer.

Company: TAG.

Titles: President and founder.

Education: Bachelor of Science, University of Central Florida; M.B.A. from

San Diego State University.

Birthplace: Rochester, N.Y.

Age: 43.

Current residence: Ocean Beach.

Family: Wife, Robyn; two daughters, Josie and Bella; and son, Wyant.

BUSINESS PHILOSOPHY

Essential business philosophy: Analyze, accelerate and achieve.

Best way to keep a competitive edge: Continually engage your clients and employees to understand how you can consistently improve your products and services so others have to catch up.

Guiding principles: Take care of your employees and they will take care of your clients.

Yardstick of success: Client retention.

Goals yet to be achieved: Establish TAG as a nationally recognized and respected consulting firm.

JUDGMENT CALLS

Best business decision: Becoming an employee-owned company.

Worst business decision: Not following my instincts.

Toughest business decision: Firing a good friend.

Biggest missed opportunity: Not acquiring complementary companies sooner.

Mentors: My dad, Eric Benson, Greg Rogers, John Davidson, and Bill Wooditch.

Word that describes you: Persistent.

TRUE CONFESSIONS

What you like best about your job: Helping employees create their own vision and achieve it.

What you like least about your job: Dealing with underperformers.

Pet peeves: People who are unaccountable.

Most important lesson learned: Running a business is not a popularity contest.

Person most interested in meeting: Steve Jobs.

Three greatest passions: My family, my company and wine.

First choice for a new career: Architect.

PREDILECTIONS

Favorite quote: “The easiest thing to do is almost never the right thing to do,” by Greg Colgate.

Most influential book: “A Sense of Where You Are: Bill Bradley at Princeton,” by John McPhee.

Favorite status symbol: Panerai watch.

Favorite restaurant: Chef’s Table at Sally’s.

Favorite place for business meetings: Dobson’s.

Favorite vacation spot: Finger Lakes in upstate New York.

Favorite way to spend time: At home with family and friends.

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