Robert Scherer is president of TAG, an accounting consultancy that provides services and software to companies in various industries as well as affluent individuals.
RESUM & #201;
Name: Robert Scherer.
Company: TAG.
Titles: President and founder.
Education: Bachelor of Science, University of Central Florida; M.B.A. from
San Diego State University.
Birthplace: Rochester, N.Y.
Age: 43.
Current residence: Ocean Beach.
Family: Wife, Robyn; two daughters, Josie and Bella; and son, Wyant.
BUSINESS PHILOSOPHY
Essential business philosophy: Analyze, accelerate and achieve.
Best way to keep a competitive edge: Continually engage your clients and employees to understand how you can consistently improve your products and services so others have to catch up.
Guiding principles: Take care of your employees and they will take care of your clients.
Yardstick of success: Client retention.
Goals yet to be achieved: Establish TAG as a nationally recognized and respected consulting firm.
JUDGMENT CALLS
Best business decision: Becoming an employee-owned company.
Worst business decision: Not following my instincts.
Toughest business decision: Firing a good friend.
Biggest missed opportunity: Not acquiring complementary companies sooner.
Mentors: My dad, Eric Benson, Greg Rogers, John Davidson, and Bill Wooditch.
Word that describes you: Persistent.
TRUE CONFESSIONS
What you like best about your job: Helping employees create their own vision and achieve it.
What you like least about your job: Dealing with underperformers.
Pet peeves: People who are unaccountable.
Most important lesson learned: Running a business is not a popularity contest.
Person most interested in meeting: Steve Jobs.
Three greatest passions: My family, my company and wine.
First choice for a new career: Architect.
PREDILECTIONS
Favorite quote: “The easiest thing to do is almost never the right thing to do,” by Greg Colgate.
Most influential book: “A Sense of Where You Are: Bill Bradley at Princeton,” by John McPhee.
Favorite status symbol: Panerai watch.
Favorite restaurant: Chef’s Table at Sally’s.
Favorite place for business meetings: Dobson’s.
Favorite vacation spot: Finger Lakes in upstate New York.
Favorite way to spend time: At home with family and friends.