Question: How do I know if my advertising is going to be effective?

Answer:

There's an old adage in the world of marketing that only 50 percent of the advertising any organization does is effective , if we could only figure out which 50 percent!

While that used to be an acceptable joke, today's world of tight budgets doesn't allow us to be as patient with that thought process as we were in the 1970s, '80s and even '90s...

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