Goal Is Familiarizing Consumers With Your Product
Events: Public Spectacle, Hassle or Marketing Tool?

BY TOM Di ZINNO
Special to the Business Journal

Special events, the last red-headed stepchild of the marketing and promotion world has gained new life in the era of reduced response to coupons, the outrageous price to deliver samples, and the continued mail box bludgeoning of direct mail circulars...

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