In a Contracting Economy, Businesses Urged to Focus Budgets

Companies Shoot for Increased Visibility Within Target Markets

Staff Writer

Usually, when the economy stumbles, one of the first things businesses do to save money is to cut their marketing budget...

Take 1 minute to subscribe and you'll get this story immediately, plus:

Already a subscriber? Sign in

  • 52 weekly issues
  • Subscriber-only digital content every business day, plus full access to archives
  • Book of Lists — the most comprehensive business resource in San Diego
  • San Diego 500 — influential business leaders you need to know
Yours for only $99