San Diego Business Journal

Cricket Wireless Adding Latest Noika Phablet -- That's Right, Phablet -- to Mix

By Brad Graves Wednesday, June 11, 2014
Cricket Wireless will offer the Nokia Lumia 1320 phablet starting June 13. (Photo courtesy of Cricket Wireless)

Cricket Wireless will offer the Nokia Lumia 1320 phablet starting June 13. (Photo courtesy of Cricket Wireless)

Cricket Wireless, the San Diego-based telecom carrier that is now a subsidiary of AT&T Inc. (NYSE: T), is crowing about a phablet coming to its 3,000 stores nationwide.

What is a phablet, you ask? It might be considered a smartphone on steroids, or a cross between a phone and a tablet computer. Cricket said it will be the first U.S. no-contract carrier to offer the Nokia Corp. (NYSE: NOC) Lumia 1320 phablet when it goes into stores on June 13. The bright orange mobile device with a 6-inch screen will set a customer back $229.99 after a $50 rebate.

Cricket, which operates in 48 states, reported 4.5 million customers at the end of 2013, down from 5.3 million at the end of 2012. The Qualcomm Inc. (Nasdaq: QCOM) offshoot operates a 4G LTE network capable of fast data traffic.